Zepto has once again created ripples in the competitive quick commerce landscape of India, with a fresh fundraising round estimated to be in the region of $300 million. This strategic move doubles its initial target and mirrors strong investor confidence in it, bullish on its growth prospects. The heavily oversubscribed funding round underlines the growing interest of top Indian family offices and ultra-high net worth individuals, including personalities such as Amitabh Bachchan and Sachin Tendulkar.

Why the Fundraise Matters
It’s a huge capital infusion, as Zepto looks to solidify its heavy-hitting position against tough rivals like Blinkit of Zomato and Instamart of Swiggy. While already completing more than 340 operational dark stores, Zepto has achieved EBITDA positivity for more than 200 of these. Thus, it precedes several rivals in terms of operational efficiency—a key metric in the fight to take home market share.
The funding round will increase the overall domestic ownership in the company to around 35%. The rise in Indian ownership is a part of Zepto’s broader strategy to achieve greater ‘domestic ownership’ with local investors ahead of the company’s potential IPO. Founders Aadit Palicha and Kaivalya Vohra were granted an additional 1% equity for achieving certain performance milestones, reflecting their role in driving the company’s aggressive expansion.
Key Players and Investment Breakdown
The new round also sees participation from a slew of domestic heavyweights: RJ Corp of Ravi Jaipuria, RPG Group of Harsh Goenka, and the Motilal Oswal Group. The latter has particularly scaled up its commitment from around $40 million to over $60 million, indicating strong interest in Zepto’s long-term growth prospects. Other key investors include Ranjan Pai of Manipal Group and the Juneja brothers of Mankind Pharma.
Indeed, with this round, Zepto has made the strategic decision to lean more towards local investors and reduce reliance on foreign capital, reflecting a broader trend in the Indian startup ecosystem towards fostering domestic ownership and preparing for public listings.
Expanding the Quick Commerce Market
Zepto’s exponential growth in quick commerce stems from its value proposition of delivering within 10 minutes, addressing the increasing demand for instant grocery services. It has also introduced a platform fee and adjusted delivery charges to bolster profitability—a unique move in this industry. These measures are expected to significantly enhance its financial performance and set the stage for sustainable growth.
The quick commerce industry in India is highly competitive, with major players like Swiggy’s Instamart and Blinkit scaling aggressively. However, Zepto’s emphasis on profitability, coupled with strong investor backing, sets it apart. Currently processing over 1 million daily orders, Zepto’s achievement highlights its market leadership and operational capabilities.
Future Prospects: IPO and Beyond
The fresh funding round is seen as a gateway to Zepto’s IPO ambitions. With increased domestic shareholding and a clear path to profitability, the company is positioning itself as a stable investment choice ahead of its public market debut. This strategic approach not only aligns with investor expectations but also signals Zepto’s readiness for significant expansion in the Indian market.
Zepto plans to channel the new funds into expanding its dark store network and strengthening its product portfolio. The broader goal is to edge out competitors and capture a larger share of the fast-growing quick commerce market. With its focus on building a solid foundation for an IPO, Zepto emerges as a key player to watch in the coming years.
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